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TRES GENERACIONEs –
SERVE STRATEGY
RESEARCH • INSIGHTS • SERVE STRATEGY •
2D + 3D DESIGN • NAMING • COPY WRITING
In honour of Tres Generaciones’ 50th anniversary, we have crafted a truly celebratory serve strategy. Drawing from comprehensive analysis of category trends, consumer preferences, and trade insights, we have meticulously devised a collection of signature cocktail recipes tailored to the core portfolio. Each serve artfully melds an array of flavours to accentuate the distinctive qualities of these exceptional tequilas. The cocktails are presented in custom-designed glassware, adorned with distinctive garnishes, each element weaving a narrative that embodies the brand DNA and celebrates our ‘Tres Green’.
Served in our bespoke hammered glass with a distinctive green stem, this creation is a testament to the art of detail. The tapered form of the glass, a mirror of the iconic Tres bottle silhouette, beckons to connoisseurs. Garnished witha hibiscus-infused salt rim, it boldly distinguishes itself from the ordinary.
A contemporary rendition housed in a reinvented classic tumbler, echoing the contours of the Tres bottle. A gentle outward taper ensures easy stacking, an embodiment of both purpose and beauty. A subtle green stripe adorns the base,a nod to the iconic Tres Green, harmoniously married with our unique hammered glass. Each cocktail is finished witha stamped Tres leaf, created with precision using our proprietary bar tool.
The Tres ’73, a nod to our founding date that marries tradition with innovation. At every turn, we’ve woven the DNA of Tres, seamlessly infusing our signature green & hammering into the stem & glass. A final touch of finesse,a lemon twist meticulously crafted to mirror our iconic Tres three stripes logo, culminates this toast to heritage.
Raise your glass to five decades of excellence, to the spirit of Tres Generaciones, and to the journey that lies ahead.
Salud!
