Klira
Brand Creation
- BRAND STRATEGY|
- PACKAGING 2D & 3D|
- PRODUCTION CONSULTANCY|
- MODELS & PROTOTYPING
Where science meets beauty
Skincare consumers are increasingly frustrated by the endless stream of products that promise the world but fail to deliver. Dr Emma Craythorne came to us with a mission: to decode skincare in a meaningful, science-led way. Together, we created a direct-to-consumer brand designed to empower people with skin clarity by bringing radical transparency to the category. A core palette of white and silver reinforces the science-led approach, accented by 12 vibrant metallics - each representing the consumer’s unique ‘SkinSize’, a system developed to identify skin types for tailored treatment.
The physical packaging embodies our ambition for radical transparency in the industry. Customers receive their initial delivery in a beautifully elegant slide-open box, wrapped in a semi-transparent sleeve. This simple yet tactile material offers a glimpse of the vivid SkinSize colour within - all materials carefully chosen to align with the brand’s sustainability values. After achieving 322% growth in 2024, Klira successfully closed a significant investment round to accelerate its expansion in the UK and overseas.
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