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BUSHMILLS WHISKEY –
THE CAUSEWAY COLLECTION
BRAND STRATEGY • PACKAGING 2D & 3D •
PRODUCTION CONSULTANCY
With a trend for premiumisation in the fast-growing category of Irish whiskey, Bushmills wanted to showcase their single malt excellence with the release of an annual collection across multiple markets profiling some of their rarest, industry-acclaimed, single malt whiskies. We created a collection true to the brand’s Antrim provenance named after and inspired by The Giant’s Causeway with the use of hexagon iconography and structural design. The release received unprecedented demand from the trade and consumers alike with extensive coverage and social media engagement across all launch markets.
BUSHMILLS WHISKEY –
CASK FINISH COLLECTION
BRAND STRATEGY • ILLUSTRATION • TYPOGRAPHY •
PACKAGING 2D • PRODUCTION CONSULTANCY
Our Bushmills Cask Finish collection celebrates the geographical origins of the wood that our famous Irish whiskey rests in – combining evocative illustrations, crafted typography, and wood-textured labels to transport the consumer to the provenance of the casks.
BUSHMILLS WHISKEY –
CAVISTE BLACK BUSH
PACKAGING 2D & 3D • PRODUCTION CONSULTANCY • TYPOGRAPHY • PRINT CONSULTANCY • SUSTAINABILITY
Introducing our design for Bushmills – the exclusive Black Bush Caviste. The black and gold colour palette, tactile finishes and intricate foils were all key to delivering a sophisticated look & feel that tells the story of this unique batch distilled sweet grain whiskey.
BUSHMILLS WHISKEY –
80/20 CASK RESERVE
PACKAGING 2D & 3D • PRODUCTION CONSULTANCY • TYPOGRAPHY • PRINT CONSULTANCY • SUSTAINABILITY
Exclusively for travel retail, our design for Bushmills Black Bush 80/20 uses a sophisticated black on black palette, tactile finishes and gold foils to tell the story of this 80% Single Malt Whiskey, finished in Pedro Ximénez sherry casks, blended with 20% fine Irish Grain Whiskey.
