Andrés Brugal
New Product Development
- BRAND STRATEGY|
- NAMING & COPYWRITING|
- MODELS & PROTOTYPING|
- PACKAGING 2D & 3D|
- PRODUCTION CONSULTANCY
Celebrating a 130+ year legacy
Our graphic and structural design for the prestige release of Andrés Brugal celebrates the brand’s founder and 130+ year legacy with an exclusive release of 460 hand-blown bottles, each housed in a ground-breaking wooden travel case.
The Limited Edition tells the story of the five generations of Maestros Roneros who each travelled the globe to share this exceptional rum. Inspired by 20th Century luxury travel cases, the box is made from a rich and heavy stained wood with etched detailing, gold bordering and a leather handled harness – intended to last a lifetime.
Where craft meets heritage
A dramatic opening reveals a mirrored interior, engraved with a map detailing the journey the brand has taken. The unique box structure can be opened out to create a glorifying pedestal, heroing the rum and reflecting the light.
The bespoke decanter elevates the distinctive DNA of the brand’s flagship product, Brugal 1888. The rum is suspended over a thick glass base that takes the form of a compass, further connecting to Andrés Brugal’s journey. The bottle features an all over cross-hatch detailing to echo nets that would traditionally wrap Dominican rum bottles. Branding is refined and minimal with glass etching and gold foil direct printing.
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