Step into Sugarlandia

We were briefed to create window displays that brought the intriguing world of Sugarlandia to the concrete jungle. The concept, “Sugarlandia refracted through a whimsical lens,” transported people into Don Papa’s world, leaving them with a lasting sense of magic and mystery.

Our first execution at 1HQ in May brought this vision to life through a 360° immersive display, designed to delight, intrigue, and captivate. We combined faux foliage and 3D objects with vinyl printing and expert lighting consultancy to enhance the experience for all those visiting and working at Diageo’s 1HQ.

A feast for the senses

Don Papa needed to enhance its luxury perception in Global Travel Retail, ensuring its presence felt as premium and immersive as the brand itself. We designed a sampling station, FSDU, and glorifier inspired by Don Papa’s signature flora and fauna, weaving in touches of authentic Filipino materials like bamboo and rattan.

The result was a refined, engaging brand experience that captured the magic of Sugarlandia while elevating Don Papa’s positioning in the luxury spirits space.

Journey through Sugarlandia

Transporting our consumers to the brand’s mythical heartland of Sugarlandia with its lush, deep jungles and characterful inhabitants. Our bespoke, plastic-free gift packs are layered with detailed illustrations and tactile finishes, framing the bottles under a tropical canopy of trees. The first edition houses a lighter, fresher collection of rums captured by the daytime island scene; the second edition features more complex, rich variants embodied by the deep jungle setting.