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SIPSMITH –

V.J.O.P

BRAND STRATEGY • IDENTITY • ILLUSTRATION • PACKAGING 2D & 3D
PRODUCTION CONSULTANCY • MODELS & PROTOTYPING

Very Junipery Over Proof. That’s the witty take on this amplified gin that champions the juniper berry in all its glory. Our challenge was to create a secondary pack that brought to life the extra special characteristics of V.J.OP. – the result being a beautifully bold, matte black outer contrasted with tactile layers of varnished and foiled juniper illustrations.

SIPSMITH –

GIFT SETS

ILLUSTRATION • COPYWRITING • PACKAGING 2D & 3D
PRODUCTION CONSULTANCY • SUSTAINABILITY

We worked closely with the team at Sipsmith to develop a range of gift packs that each celebrate the brand’s unique story – a tale of three friends on a mission to create the world’s best London Dry Gin. Bespoke box structures with hidden discovery elements deliver a sense of playfulness at the heart of the brand and the hand craft illustrations bring the down-to-earth character to the fore.

28 Charing Cross Road, London WC2H 0DB
+44 (0) 203 829 5225
Studio Minerva Limited / Registered No. 9231355