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Very Junipery Over Proof. That’s the witty take on this amplified gin that champions the juniper berry in all its glory. Our challenge was to create a secondary pack that brought to life the extra special characteristics of V.J.OP. – the result being a beautifully bold, matte black outer contrasted with tactile layers of varnished and foiled juniper illustrations.
We worked closely with the team at Sipsmith to develop a range of gift packs that each celebrate the brand’s unique story – a tale of three friends on a mission to create the world’s best London Dry Gin. Bespoke box structures with hidden discovery elements deliver a sense of playfulness at the heart of the brand and the hand craft illustrations bring the down-to-earth character to the fore.