Sorry but you are using an outdated browser, this website was designed to work in modern browsers.
Please update your browser to view this site. Browse Happy.
JIM BEAM –
LINEAGE
BRAND STRATEGY • ILLUSTRATION • NAMING & COPYWRITING • PACKAGING 2D & 3D •
PRODUCTION CONSULTANCY • MODELS & PROTOTYPING
The ambition was to launch an ultra-premium travel retail exclusive to leverage the brand’s ‘family’ message and act as a halo product to the core. The name ‘Lineage’ talks to the co-creation of the whiskey by 7th and 8th generation master blenders, Fred & Freddie Noe. Taking the angular DNA of the iconic Jim Beam bottle structure and elevating it to create a more premium, decanter-style bottle, finished with an 8-sided closure. Housed in a bespoke wooden box to reflect the barrel-aged process, we added a large window to allow the bottle to be showcased.
JIM BEAM –
DIWALI
BRAND STRATEGY • ILLUSTRATION • NAMING & COPYWRITING • PACKAGING 2D & 3D • PRODUCTION CONSULTANCY • MODELS & PROTOTYPING • KEY VISUAL
With eight generations of master distillers and over 200 years of craftsmanship, Jim Beam understands the importance of keeping traditions alive. For the creation of our Limited Edition Diwali pack, we were inspired by the parallels between the brand and the traditional Rangoli patterns used during the festival of light – passed down from generation to generation, keeping both the art and the tradition alive. Our iconic bottle silhouette is created in a bespoke illustration, that is further brought to life via glow in the dark ink – perfect for lighting up moments of celebration.
