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AUCHENTOSHAN –
BRAND REDESIGN
BRAND STRATEGY • IDENTITY • ILLUSTRATION • PACKAGING 2D & 3D • PRODUCTION CONSULTANCY
Born and raised in the city, our redesign for Auchentoshan breaks traditional malt stereotypes and celebrates the brand’s Glasgow roots. The more approachable and accessible look and feel speaks to a new, open-minded and global generation of whisky lovers.
AUCHENTOSHAN –
SAUVIGNON BLANC
PACKAGING 2D • PRODUCTION CONSULTANCY
This e-commerce limited edition single malt whisky was crafted to be enjoyed straight from the fridge – and so the packaging needed to be both disruptive, eye-catching and deliver the unique product profile. Tones of cool blue are layered with icy illustrations, brought to life through tactile inks and varnishes to give a sense of coolness once in the hand.
AUCHENTOSHAN –
BARTENDER’S MALT
BRAND STRATEGY • WORKSHOP • PACKAGING 2D • PRODUCTION CONSULTANCY
The creation of the Bartender’s Malt kicked off with a global competition to recruit the 12 best bartenders from around the world. Once selected, the team were brought to Glasgow where they collaboratively blended a unique whisky and attended a packaging workshop led by Studio Minerva to collectively design the look and feel of the bottle and carton. A true co-creation this was the first in an annual series representing the best talent from all corners of the bartending world.
