OXEYE RESTAURANT –

BRAND CREATION

oxeyerestaurant.co.uk

BRAND STRATEGY • IDENTITY • SUSTAINABILITY • ILLUSTRATION • TYPOGRAPHY • NAMING & COPYWRITING • PHOTOGRAPHY • BRAND WORLD • WEBSITE

Beautiful, humble, vanguard. That was our brief for the creation of Sven Hanson-Britt’s fine-dining restaurant, Oxeye. A simple yet luxury gold hotspot, inspired by our namesake, the Oxeye daisy, contrasts with the natural earth tones to reflect the team’s commitment to sustainable ingredients & practices. Our identity for Bar Rex, the in-house English Sparkling wine bar, was inspired by the brand’s welcoming and down-to-earth atmosphere.