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LAPHROAIG –
IAN HUNTER SERIES
BRAND STRATEGY • NAMING & COPYWRITING • ILLUSTRATION • PACKAGING 2D & 3D • PRODUCTION CONSULTANCY • MODELS & PROTOTYPING • BOOKLET
Celebrating the lasting legacy of the man responsible for Laphroaig’s success, Ian Hunter. We developed a unique collection with each year telling a unique chapter of the brand’s history. The series is presented in a bespoke book-inspired box with a leatherbound sleeve. For Global Travel Retail, we developed a Limited Edition expression telling the story of Ian’s right-hand woman, Bessie Williamson.
LAPHROAIG –
TWIST GIFT PACK
COPYWRITING • PACKAGING 2D & 3D • PRODUCTION CONSULTANCY • MODELS & PROTOTYPING
Our #opionionswelcome limited edition gift pack celebrates the characterful taste of the Laphroaig 10-year-old. The twisting tube allows you to personalise your preferred descriptor of this polarising whisky.
LAPHROAIG –
LORE
COPYWRITING • PACKAGING 2D & 3D • PRODUCTION CONSULTANCY • MODELS & PROTOTYPING
Created by Distillery Manager John Campbell, Laphroaig Lore is said to be the richest ever liquid. Named after the skills passed down over the generations, this permanent addition is matured in a combination of casks including some of the brand’s most precious stock. In order to deliver both the strength of the liquid and iconicity of the expression, we amplified the brand’s distinctive green to cover the full bottle and tube. Rich and bold – just like Laphroaig.
