EVE SLEEP –

BRAND CREATION

BRAND STRATEGY • BRAND CREATION • ILLUSTRATION • BRAND WORLD • PACKAGING 2D & 3D • GUIDELINES • CAMPAIGN • NAMING & COPYWRITING • WEBSITE

Challenger brands disrupt conventions, which is exactly what we did for eve sleep. Whilst our competition focussed on the tropes of night-time, we founded eve on the belief that ‘every great day starts the night before’. This unique positioning led to the creation of a visual identity that is vibrant, bright and optimistic across every touchpoint. A truly iconic lifestyle brand. Our brand creation includes: positioning, naming, packaging, brand world, digital and campaign.