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studio minerva

WE’RE ABOUT BEAUTIFULLY EXECUTED DESIGN WITH SMART THINKING. BECAUSE IF
YOUR DESIGN IS BOTH PURPOSEFUL AND BEAUTIFUL IT’S GOING TO BE MEANINGFUL.

GREAT LOOKING, HARD TO IGNORE DESIGN IS ONLY HALF THE BATTLE. WE BELIEVE
DESIGN SHOULD BE THE CATALYST FOR THE ’BIG IDEA’, AGILE ENOUGH TO FLOW
ACROSS ALL MEDIA YET TENACIOUS ENOUGH THAT IT CAN NEVER BE CONFUSED WITH
ANYONE ELSE, WHEREVER AND HOWEVER CONSUMERS ENCOUNTER IT. THIS IS
DESIGN AS COMMUNICATION, NOT DECORATION.

Eve Case Study

How do we flip the category?

Truly great brands disrupt normal conventions, which is exactly what we did for eve mattress.
When others are talking of sleep, we made eve wide awake, bright and optimistic – from strategy,
big idea, naming and design.

Courvoisier Lantern case study

how to create long-term value?

Influenced by the strength and beauty of the Eiffel Tower our solution was a vsop metal secondary case in a rich gold with detailed die-cut lattice work. Once opened, the case can be used as a pair of candle holders to create a beautiful play of shadow and light, prolonging the brand experience at home.

Courvoisier Gala Case Study

How do you celebrate the past whilst driving future innovation?

Courvoisier was famously served by Gustave Eiffel to toast the
unveiling of the Eiffel Tower at the Grand Exposition of Paris in 1889.
Inspired by the original club at the top of the tower, Courvoisier Gala
Club captures the true spirit of celebration and innovation.

House of Hô Case Study

How do we create a true brand world, one where you can walk in and savour a unique experience?

Working with Caprice Holdings of The Ivy Restaurant fame and renown restaurateur Jeff Lim, Studio Minerva created a premium brand identity & restaurant interior for The House of Hô.

Fortnum & Mason Case Study

How do you declare your unwavering love?

Through poetry? The birds and the bees, beautifully captured in verse by Coleridge nearly 200 years ago. Or were they? The true origin of this much-used phrase remains a mystery but hopefully true love will be easier to find. Inspired, we crafted a range of beautiful Valentine’s Day chocolates for Fortnum & Mason.

Laphroaig Lore Case Study

How do you communicate premium without an age statement?

Through story. With so many whiskies moving away from age statements, a story and name that are ownable, truthful and meaningful is the way to cut-through.

penhaligons case study

How do you develop a collection that will continue to surprise and delight?

For Penhaligon’s Trade Routes Collection it’s down to great storytelling through intricate design details.

Inspired by the lavish & decadent commodities that were traded through London’s docks at the turn of the 19th century, we have developed two fresh new fragrances born from the mysterious and exotic style of the Middle East.