The sun is finally shining here in London so we thought we’d get out of the studio to browse the stands at the 2016 London Wine Fair in Olympia.
If you didn’t manage to go here are a few interesting finds…
A British Original
Whilst the likes of Champagne house Tattinger are buying up vineyards in Kent, it is good to see the English Sparkling Wines retaining their own unique personality.
Nyetimbre made a fantastic statement with their beautifully branded double decker bus. The interior designed with fine wood panelling and atmospheric lighting for a simple, classy and uniquely British feel.
La Dolce Vita
The coffee van parked outside Olympia made a fantastic flat white but that was nothing compared to the innovations inside; a mobile Processo bar serving beautifully chilled Frizzenti on-tap. The classic styling of an Italian Piaggio three-wheeler van had us dreaming of la dolce vita.
And talking of brand experience Virtual Reality made an appearance with Maison Castel’s Parisian inspired pushbikes, giving you an immersive taste of the city and the brand’s associations with it.
Cognac inspired decanters putting a new spin on 40 year old aged Port. Interesting offers from Quinta da Boeira and Vinihold injecting some much needed ‘new news’ into the category.
Vinihold also presented a range of hand-finished bottles; wrapped in thick tactile papers, with heavy embossing and varnishes complemented with string fastenings. All the details that as designers we love to see brands investing in.
Vina Luparia from Spain are taking the bold approach of shunning branding on the front of pack. A range of vibrant abstract patterns grace large wrap labels, which on closer inspection, house hidden images of illustrated wolves; the brand icon. An interesting approach that sees the strength of the idea come to life when the packs are seen as a range.
So we left Olympia with the sun on our backs, wine in our bellies and lots of new inspiration to take back to the studio.